Phonak: “Life is On”

Phonak was founded in Zurich, Switzerland in 1947 by a group of French-Belgian investors.  Phonak entered the North American market in 1989.  Phonak has been an innovative influence in the hearing aid world, with unique technologies for wireless connectivity, FM systems, CROS technology and paediatric amplification.

The “Hear the World” initiative was launched by Phonak in 2006 to raise awareness of the importance of hearing and the consequences of hearing loss.  Phonak’s philosophy is “to give our customers the confidence to lead active lives.”

Phonak has just released their newest platform the Audeo B Hearing Aid. The B stands for Belong, which refers to the fact that you can now have the option of choosing a hearing aid with an integrated lithium-ion battery. This battery will have up to 24 hours of charge, 16 hours if you are actively streaming audio from a phone or a TV. If you are interested in water resistance in a hearing aid, they have up'd their game to the highest ip68 rating which means it is water resistant and dust tight. It even survived continuous immersion in water for 60 minutes.

The Belong platform continues to use the Autosense feature Phonak has developed. This operating system allows the hearing aid to sense what environment it is in and automatically switch the settings to maximize hearing and comfort. Hence the term, autosense.

Phonak is still using a streamer device to connect a cell phone and TV to the hearing aid, so direct connectivity is not yet an option.


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